Designer PR

What is designer PR

Well in my opinion designer PR is a service provided by communication experts to their client in terms of establishing, implementing, perfecting and measuring the results of specifically directed communication efforts.

For me, as a young professional, I see it as creating a package that is perfect for your client that will address the needs of the client which you have identified. Focus is placed on areas that need attention, while keeping your goal in mind.

I must say I have experienced this first hand in my work place. The result of it is that your client feels like they are receiving a special tailoured service, not just a media release that is sent out in the dark to an outdated media list.

I always thought of designer PR as buying a car- there are certain things that you are looking for, extras which are optional and a sales person that would kiss you if you take a car. PR is similar- the client have an idea of what they would like and which extras they can afford and then we have the communication person that guides you and looks after you from beginning to end.

So what would you like? The run down beatle that has no service history or the the Renault Clio with a service history package in the glove compartment? Just as I thought...designer PR it is then.